AI for hospitality and events. Every inquiry answered, every event planned.

At a glance

• Who it's for: owners, presidents and general managers of catering companies, event venues and hospitality groups with $10M+ in annual revenue.
• What Modern Thesis does: AI strategy, change management, implementation and ongoing stewardship, from one team.
• How it starts: a strategic assessment that measures how the work moves today and ranks where AI pays first. See the assessment.
• Where: based in the Denver area, with an office at 11001 W 120th Ave, Ste 400, Broomfield, CO 80021. On site across the Denver metro and Colorado, and remote anywhere in the US.
• What it doesn't do: replace your event management or booking software, or publish a rate card. Each engagement is priced to its scope after a first conversation.

Who is this page for?

This page is for the people who run businesses that host and feed events: catering companies, wedding and event venues and hospitality groups. The work begins with inquiries that need a fast answer, often on evenings and weekends. Each booked event then needs a detailed plan: menu, headcount, staffing, rentals, timeline and payments. Changes arrive until the last week. AI handles the inquiries and the paperwork so planners can spend their time with clients.

Where does AI help?

AI helps most with the volume of questions and the detail of each event. Three areas are common:

• Inquiries and proposals: answer questions, check dates and draft quotes and proposals from client details.
• Event planning: keep timelines, headcounts, menus and changes in one place, and send updates to everyone who needs them.
• Staffing and ordering: plan staff, food and rentals from the booked events.

Which kinds of companies does this cover?

Each type of business has its own page: catering and event venues. These pages explain how AI applies to each. They are not a claim that we specialize in any of them.

What does Modern Thesis do for a business like this?

Modern Thesis covers four disciplines with one team. In strategy, Jim Coleman and the team map how the work moves through your business today. In people, we work with event planners, sales staff and kitchen and service leads on training and incentives, so they use what gets built. In implementation, our AI specialists and Forward Deployed Engineers build the workflows and connect them to the software you already run. In stewardship, we stay to check accuracy, keep pace with new AI models and report the return against the baseline.

How does an engagement start?

Every engagement starts with a strategic assessment. We sit with the people who do the work, map how it moves through the business today, and measure a baseline on the workflows that matter most: inquiry response time, inquiry-to-booking rate, hours per proposal, staffing cost per event and change requests per event. Then we rank the opportunities by return and define the first build. If AI won't pay for itself somewhere in your business, we'll tell you.

When is something else the better choice?

If your event management software's proposals and planning tools already work well, use them fully first. If the main need is better writing and email, the ChatGPT or Copilot licenses you already pay for may be enough; our comparison of Copilot or ChatGPT and an AI partner walks through the difference.

How Modern Thesis handles this

We put AI to work inside xFusion, the 70-person company Jim co-founded, and then for several of its clients. We start with inquiries and proposals, because that's where bookings are won. Ongoing stewardship has no set end date, and you own your data, accounts, code and documentation throughout.